The Nickel & Dime

Willits is the place to be on Black Friday! Mark Friday, November 25th on your calendar as the day to be in Willits - where the Local First Merchants offer up some of the biggest and best savings of the year.
Willits shops have Early Bird Specials as well as other super special sales going on throughout the day. Many of the Willits merchants will be open early - some as early as 6 AM!

Buying locally is good for us all and is exceptionally good for you. Willits offers an extraordinary selection of gifts that are world class and served with hometown friendliness. Save time, save your nerves, discover great gifts at great prices and save fuel: shop locally, discover Willits.